Fun with pets!

For a packaging course, I had been tasked with designing a pre-chosen package for a specific category. Mine happened to be pet toys for a company based in halifax. For this design, I had decided to lean into the premium, comforting and welcoming aspect of the brand, as to try and make the product seem more fun and engaging not only to the owners of the pets, but the pets themselves. Named Canplay, I had decided to play into the strange shape of the package I was handed for the assignment, and decided to also make the packaging on the outside playful, goofy, and bit innocent. In conclusion, this package is designed to convey an eco friendly, healthy and premium alternative to pet toys. With keeping the mental health of animals in mind. The package is 11.5x5x5 inches.