Breathe.. and relax

Bluum Studio is a major project that I had done in my second year at the school of design. The brief for this project was for a yoga studio based in the GTA, valuing honesty, health and charitability. The idea for this brand is self improvement, mentally and physically through the practice of yoga. Images chosen for this brand include natural subject matter such as plants, the sun, birds, and also fruits. This has been chosen as ‘natural’ has become to be seen as healthy as the world becomes more processed and mass-produced. ‘Grow your health’ is the brand statement for this brand. Something that was very concise and to the point was ideal. “Grow” like plants and as something does in nature was the reason this word was included in the tagline. And “health” of course was to tie back into the health improvement idea for the yoga brand.